3D is being overused (or should I say, misused)

It seems like ever since 3D movies like Avatar smashed box offices around the world that the term “3D” has been getting overused. Movies that weren’t even shot in three-D are being converted during post-production so that they can slap it onto their titles to squeeze out more profit. I personally think movies shot in real 3D isn’t all that great to start with so I won’t even delve into the post-production crap. But even the latter can fit into a broad definition of what 3D means. So this is an observation rather than a complaint.

What I find ridiculous are companies misusing it to market their products and brands. I have been witnessing this a lot in the hygiene department. Crest’s new “3D whitening system” (3dwhite.com) is a good example. Need I say more?

I sure hope this trend doesn’t continue.