Ads becoming commonplace in creative communities

It’s rare to see advertisements on a company’s website. It does make better sense to attract potential clients instead of directing them away from your website.

The creative community appears to be trending the other direction.

Newer advertising networks like Fusion Ads and the DECK deliver targeted traffic by displaying advertisements solely on creative and design websites.

There’s nothing wrong with this concept. I can see how it would benefit a web development firm or freelance designer greatly. What I find odd is seeing these same individuals using the service to display their competitor’s ads. Is making a couple of dollars really worth losing a potential client?

Something worth noting is the companies I linked to above display advertisements on their own site as well. That’s a first for me.

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